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Dear Rich,
August is shaping up to be a great month at FITniche.
We've brought in two new lines of shoes, Somnio (a shoe we custom-build in the store) and Five Fingers (essentially a protective glove for your feet that lets you safely work out barefoot). We're also kicking off the High School Cross Country and Swim seasons in style. And our Faster with FITniche 5K is Sept. 5th, where Mizuno's "Run With Us!" bus will be!
Hopefully, one of the aobve events or new products will wet your appetite, and we'll see you at the store soon!
Yours in Fitness and in Health!
Rich and the Crew at FITniche
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You Deserve Custom Shoes!
And now we can make them for you. Introducing Somnio.....the world's first "truly customizable" running and walking shoes.
Somnio's debut models, available right now at FITniche, can be tweaked and adjusted in-shop to match runners' and walkers' unique anatomies and biomechanics. And the prices are about the same as other "quality" running shoes.
In total, when mixed and matched the customizable components can create 648 unique shoe types, including different setups for the right and left foot. It's like Starbucks for your feet!
Learn more about Somnio here or at FITniche! FITniche is currently one of just 2 stores in all of Florida selected to carry the product!
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Cross Country Starts at FITniche
This year, Cross Country starts at FITniche on Friday, August 28th from 5-8PM. Saucony is generously partnering with FITniche to provide exceptional discounts and products for the start of the XC season!
What to Expect
Click here to go to Saucony's Spike Nights page.
- Runners will receive receive special discounts on Saucony trainers & racing flats or spikes this night only--15%-20%! (Remember that student athletes always receive professional fittings and 10% discounts on shoes at FITniche.)
- Runners will also receive giveaways from Saucony, and other special discounts throughout the store this night only.
- The head coach from each boys and girls team will receive a free pair of Saucony running shoes if they bring half or more of their squad.
- And each team will be entered into a nationwide drawing to be completely outfitted, head-to-toe, by Saucony!
See you and your team at FITniche Friday, Aug. 28th, 5-8PM!
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Faster with FITniche 5K!
and the Mizuno "Run With Us" Bus!
Be at FITniche Saturday morning, Sept. 5th for the Faster with FITniche 5K! It's a flat, fast course with great prizes and giveaways! Sign up for the race here or in the store!
Then stick around or come back to FITniche any time before 2PM that day to experience the latest in science and technology in the Mizuno "Run with Us" bus. Undergoe a robust biomechanics analysis from the experts at Mizuno and try on the latest and greatest in Mizuno running footwear technology.
All Mizuno shoes discounted $15-$25 Race Day, Sat., Sept. 5th only!
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Vibram Five Finger Shoes
We got 'em...come play!
Barefoot technology that develops your foot and ankle's natural musculature while protecting you from the elements at all times....great for crossfit, other gym activity, water environments, back yards, light running and even some offices! $85
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BOB Strollers 10% OFF
through Labor Day Weekend!
All BOB strollers are 10% now through Labor Day!
All colors currently in stock.
Bring your babe in now for a test ride....you'll likely ditch the rest of your strollers (except for maybe the umbrella stroller). Trust me, we had a garage full but are down to just the BOB and the $20 collapsable now! --Rich
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Nominate FITniche
as one of the 50 Best
Running Stores
in America!
Click here.
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New York Times:
Can Running Help Your Knees?
By Gretchen Reynolds
from THE NEW YORK TIMES, 8/11/09
An article in Skeletal Radiology, a well-respected journal, created something of a sensation in Europe last year. It reported that researchers from Danube Hospital in Austria examined the knees of marathon runners using M.R.I. imaging, before and after the 1997 Vienna marathon. Ten years later, they scanned the same runners' knees again. The results were striking....Click here to read more.
CNN Video:
Help! I'm Exercising More, but Gaining Weight!
Ever feel like all the exercise you're doing isn't helping you lose weight? Click here to find out why.
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FIT 2 Endure
Fit2Endure is a monthly group training program designed to get "crazy individuals" like you ready to conquer the half and full marathon distances!
You can join any time. The group meets once each weekend for a long run and Thursdays for specialized workouts.
The cost is $35 a month. You get a personalized training plan by developed by an RRCA coach, a Fit2Endure Tech Tee, a 13.1 or 26.2 sticker (naturally!), great training partners and full-time inspiration!
Contact Becca at 863-944-2740 or becwro1@gmail.com or
www.selfconceptslakeland.com |
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Upcoming Events
Additional Info and
Entries at FITniche
Watermelon 5K #4
Lake Hollingsworth
August 22, 7:00 AM
Indoor Triathlon
Kelly Recreation Complex
August 22
Faster with FITniche 5K
Lakeside Village
Sept. 5, 7:30 AM
Aching Quad
Sept. 25-26th
5K, 1mile, 2mile, 5K
The Great Donut Dash
Lake Hollingsworth
October 3rd, 8:00 AM
Race for the Cure 10K
Cypress Gardens
October 4th, 7:00 AM
Go Green 5K
Circle B Bar Reserve
October 10, 8:00 AM
Red Ribbon Run
Tiger Town Stadium
October 31st, 8:00 AM
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