FITniche is Lakeland's running and active lifestyle store.  Our video-driven gait analysis and smart staff ensure that we fit you with shoes that are ideal for your unique needs every time, helping make sore feet and knees a thing of the past. 

We've been recognized as one of the 50 Best Running Stores in America for two years in a row, and last year we were selected as one of the Top 4 Running Stores in in the country!

We also carry a great selection of accessories and apparel for all your running and fitness needs and we have training programs and information for those just getting started.

So whether you walk, run, work out in a gym, or just have sore feet or knees, come in and get FIT at FITniche!