FITniche is a running and active lifestyle store.  What’s that mean?  It means that if you walk, run, go to the gym, or engage in any fitness-related activity, we can probably help you enjoy it more and do it with less risk of injury.

For instance, do you walk or run for fitness, but suffer aches and pains in your feet, knees or back?  The right footwear can significantly reduce a lot of this type of pain.  Our slow-motion gait analysis will guide you to a collection of shoes that are right for you, and from that point, we let your feet make the rest of the decision.

And how do you smell after your workouts? A little on the smelly side?  Well that smell probably isn't actually you, but your clothes and a common subset of bacteria that typically live in workout clothes.  Washing alone won’t clean them, but we have solutions for those little biota too.

Or are you one of millions of people who hate running because it’s so hard?  We don’t see a lot of smiling runners out there, and that’s a shame because running produces some of the best and quickest fitness results you can get at a relatively easy effort level.  A simple heart rate monitor can ensure you enjoy running more and get the most bang for your exercise buck.  We can show you how to do that too.

At FITniche, we carry the very best fitness shoes, apparel and products around, but we give and share knowledge as a gift, so come in!  And let our knowledge be your power.